It is never too early for time-stretched producers to start thinking about marketing their projects. Yet these decisions are usually made at the very last moment and under great pressure, leading to missed opportunities. Through a series of case studies, we will illustrate the way marketing can impact a project during its different stages: From development throughout production to delivery and distribution. A comprehensive list of examples will serve as checkpoints along the path of adding value to your film in order for it to reach its maximum potential and its ultimate goal: The audience. Because, ultimately, marketing is really just about sharing our passion and love for cinema.
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